Help the leaves of efficiency grow! ?? #Ford #FusionHybrid #FordByDesignhttps://t.co/ekfAhze6Hl
— Ford Drive Green (@FordDriveGreen) June 8, 2016
Did you know there is a game where, when you grow up a digital plant in the game, you make the planet greener in real life?
It's called Efficiency Leaves, and it can be found in every Ford hybrid model.
"People are really attuned to this idea of competition and fun," says Jeff Greenberg, Ford Human Factors Researcher. "This is how human beings learn. We could have put a little efficiency gauge that would've gone up or down, but we thought, 'You know, we could do that differently.'"
As drivers maintain eco-friendly driving habits that burn less fuel, the digital vine creeps across the SmartGauge® with EcoGuide display screen, growing larger and more luxuriant. This gives most drivers a strong incentive to drive more efficiently -- and when you reduce your greenhouse emissions, the whole world benefits.
Visit Levittown Ford to learn more about our new inventory and ways you can help keep the planet greener.